Marketing Specialist
TRICO SERVICES PTY LTD Caringbah NSW 2229
Key points we found
- Develop and implement comprehensive marketing strategies to promote services.
- Manage digital marketing campaigns and oversee social media presence.
- Analyse market trends and manage the marketing budget.
Position Overview:
We are looking for a Marketing Specialist to develop, execute, and manage our marketing
strategies. This role is crucial for increasing brand awareness, generating leads for our fire
services, refrigeration and air conditioning and electrical services and supporting our
business growth. You will work closely with the management team to align marketing
activities with business objectives.
Key Responsibilities:
• Develop and implement comprehensive marketing strategies to promote Trico
fire services, refrigeration and air conditioning and electrical services
• Manage digital marketing campaigns, including SEO, SEM, Google Ads, and
social media advertising (LinkedIn, Facebook).
• Create and manage content for the company website, ensuring it accurately
reflects services such as thermal scanning, testing and tagging, and data
communications.
• Oversee the company’s social media presence, developing engaging content to
build audience engagement and generate qualified leads.
• Coordinate the production of marketing collateral, including brochures, case
studies, and email newsletters.
• Analyse market trends, competitor activity, and campaign performance metrics
to provide insights and recommendations.• Manage the marketing budget and report on return on investment (ROI) for
campaigns.
Skills and Experience Required:
• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum 3 years of experience in a marketing specialist or similar role
(experience in the trade, construction, or services industry is highly regarded).
• Proven experience in digital marketing, including SEO/SEM, social media
management, and Google Analytics.
• Strong written and verbal communication skills, with the ability to create
compelling content for a B2B audience.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and
CRM software is advantageous.
• Ability to work independently and manage multiple projects simultaneously.
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