Key points we found
- Develop tailored advertising strategies aligned with client goals.
- Plan, build, launch, and manage paid advertising campaigns across multiple platforms.
- Monitor campaign performance and make real-time optimisations.
About AiMRed
AiMRed is Melbourne's leading digital marketing agency, blending traditional marketing expertise with cutting-edge AI technology. We work with a diverse portfolio of clients across industries — from real estate and retail to health and outdoor living — helping them grow through data-driven, results-oriented campaigns. With services spanning Google Ads, Meta, TikTok, Xiaohongshu (RedBook), SEO, CRM, and AI-powered analytics, we're a full-service agency that truly moves the needle.
The Role
We're looking for a passionate and results-driven Advertising Specialist to join our growing team. In this role, you'll be at the heart of our paid media operations — planning, executing, and optimising digital advertising campaigns across multiple platforms for a wide range of clients. You'll work closely with our strategy and creative teams to deliver measurable outcomes that help our clients' businesses thrive.
Key Duties & Responsibilities
- Develop tailored advertising strategies aligned with each client's business goals and target audience
- Liaise with clients to understand their objectives, provide updates, and manage expectations
- Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and Xiaohongshu (RedBook) etc.
- Set up and monitor campaign structures including ad groups, targeting, bidding strategies, and budgets
- Work alongside content creators and designers to brief and review ad assets
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages to continuously improve performance
- Conduct audience research, keyword analysis, and competitor benchmarking to inform campaign direction
- Monitor campaign performance daily, making real-time optimisations to maximise ROI and ROAS
- Prepare and present clear, client-facing performance reports with actionable recommendations
- Stay current with platform algorithm changes, ad policy updates, and emerging advertising trends
What We're Looking For
- At least 1 year of hands-on experience on a similar role
- Proven proficiency with Google Ads (Search, Display, Shopping) and Meta Ads Manager
- Experience with TikTok Ads or Xiaohongshu is a strong advantage
- Solid understanding of conversion tracking, pixel setup, and attribution modelling
- Analytical mindset with comfort using data to guide decisions
- Excellent written and verbal communication skills
- Mandarin language skills are highly regarded (given our significant Chinese-speaking client base)
- Relevant qualifications in Marketing, Communications, or a related field preferred
Why Join AiMRed?
- Work at a forward-thinking agency that integrates AI into everything we do
- Be part of a collaborative, multicultural team in Melbourne
- Manage campaigns for real brands with real budgets and real results
- Career growth opportunities as the agency expands
- Competitive salary commensurate with experience
Stay Safe While Job Hunting
We vet all employer accounts and do our best to keep job ads safe, but scams can still occur. Be cautious when sharing personal information — never provide financial details or make payments during the application process. For extra security, use the Apply button on our site when proceeding.
Report this jobMore details
